The 2014 Music City Bowl generated $19.7 million in direct economic impact, event officials announced Thursday.
Additionally, officials said the Franklin American Mortgage Music City Bowl earned an additional $13.6 million in value from media exposure, for a total event value of $33 million.
According to bowl officials, the event has now produced nearly $270 million in direct economic impact in its 17-year history.
More than 60,410 fans attended the Dec. 30 game, where the Notre Dame Fighting Irish beat the LSU Tigers 31-28. An average of 5.3 million people watched the game on ESPN, good for a 3.4 national rating, the second-highest rating for the bowl game. Viewership was up 70 percent compared to a year ago.
Officials said 41,357 out-of-town fans attended the game.
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