Target Corp. is running a full-page advertisement in more than 50 major newspapers across the country, apologizing for a recent security breach that affected as many as 110 million customers.
The ad appeared Monday morning in The Wall Street Journal, New York Times, Washington Post and USA Today. It's also appearing in local papers in the top 50 U.S. markets either Monday or Tuesday, depending on those papers' schedules for ad submissions, Target spokeswoman Molly Snyder said.
"Our top priority is taking care of you and helping you feel confident about shopping at Target, and it is our responsibility to protect your information when you shop with us," Target Chairman, President and CEO Gregg Steinhafel writes in the ad, which is positioned as an open letter to Target shoppers. "We didn't live up to that responsibility, and I am truly sorry."
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Steinhafel outlined the steps Minneapolis-based Target (NYSE: TGT) is taking to address the data breach and protect shoppers from future attacks.
"We want to earn back your trust and confidence and ensure that we deliver the Target experience you known and love," Steinhafel wrote. We are determined to make things right, and we will."
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Steinhafel also apologized in a CNBC interview Monday and defended the retailer's response to the data breach.